{"id":439,"date":"2026-08-01T10:18:55","date_gmt":"2026-08-01T10:18:55","guid":{"rendered":"https:\/\/observemedia.com\/staging\/1413\/?page_id=439"},"modified":"2026-08-04T20:44:35","modified_gmt":"2026-08-04T20:44:35","slug":"about","status":"publish","type":"page","link":"https:\/\/observemedia.com\/staging\/1413\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"439\" class=\"elementor elementor-439\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e33f0 e-con-full main-body e-flex e-con e-parent\" data-id=\"b2e33f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-34f9239 e-con-full e-flex e-con e-child\" data-id=\"34f9239\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e69a9e8 e-con-full e-flex e-con e-child\" data-id=\"e69a9e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-409a2aa e-con-full e-flex e-con e-child\" data-id=\"409a2aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d365d elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"f4d365d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<svg width=\"40\" height=\"14\" viewBox=\"0 0 40 14\" fill=\"none\" style=\"margin-top:8px;\">\r\n  <line x1=\"0\" y1=\"7\" x2=\"26\" y2=\"7\" stroke=\"rgba(17,17,17,0.3)\" stroke-width=\"1\"\/>\r\n  <circle cx=\"32\" cy=\"7\" r=\"3\" stroke=\"rgba(17,17,17,0.4)\" stroke-width=\"1\"\/>\r\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc154d elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cfc154d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tABOUT OBSERVE MEDIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-764f2c1 e-con-full e-flex e-con e-child\" data-id=\"764f2c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-afd970a e-con-full e-flex e-con e-child\" data-id=\"afd970a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1fb09 elementor-widget elementor-widget-heading\" data-id=\"4b1fb09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Story\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ce483 elementor-widget elementor-widget-heading\" data-id=\"b1ce483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Behind Observe.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1f5e7d e-con-full e-flex e-con e-child\" data-id=\"f1f5e7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc0beb4 e-con-full obs-card-panel e-flex e-con e-child\" data-id=\"fc0beb4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be94544 e-con-full e-flex e-con e-child\" data-id=\"be94544\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f84575c elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"f84575c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/observemedia.com\/staging\/1413\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Our Services \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1505637 elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"1505637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/observemedia.com\/staging\/1413\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start a Project \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30235e5 celestial-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"30235e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4707044 e-con-full main-body e-flex e-con e-parent\" data-id=\"4707044\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-212f3b4 e-con-full e-flex e-con e-child\" data-id=\"212f3b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ef0afe6 e-con-full e-flex e-con e-child\" data-id=\"ef0afe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2956963 elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"2956963\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<svg width=\"40\" height=\"14\" viewBox=\"0 0 40 14\" fill=\"none\" style=\"margin-top:8px;\">\r\n  <line x1=\"0\" y1=\"7\" x2=\"26\" y2=\"7\" stroke=\"rgba(17,17,17,0.3)\" stroke-width=\"1\"\/>\r\n  <circle cx=\"32\" cy=\"7\" r=\"3\" stroke=\"rgba(17,17,17,0.4)\" stroke-width=\"1\"\/>\r\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2eddf elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6e2eddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ORIGIN<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27184cc e-con-full e-flex e-con e-child\" data-id=\"27184cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b6d1a98 e-con-full e-flex e-con e-child\" data-id=\"b6d1a98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-767af24 elementor-widget elementor-widget-heading\" data-id=\"767af24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Closing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b0c3f1 elementor-widget elementor-widget-heading\" data-id=\"8b0c3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Gap.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4e909f e-con-full e-flex e-con e-child\" data-id=\"f4e909f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01ea36a celestial-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"01ea36a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-119e7cc e-con-full e-flex e-con e-child\" data-id=\"119e7cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ec542 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a3ec542\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tObserve wasn&#8217;t built to chase trends. It was built because media itself changed shape \u2014 and the old model of a \u201cproduction company\u201d couldn&#8217;t keep up.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2196f8e celestial-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2196f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-692df52 e-con-full e-flex e-con e-child\" data-id=\"692df52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44a0cb5 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"44a0cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFounder Travis Cloyd spent years working across production, technology, and education, watching the same pattern repeat: brands and storytellers wanted to do more than make a video. They wanted to build a world, a moment, an experience people could step into. But the industry was still organized around single-medium specialists \u2014 a film house here, an XR studio there, an AI shop somewhere else.\n<br><br>\nObserve was founded to close that gap: one studio, fluent across every format, so the idea comes first and the medium follows.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1809b4 celestial-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d1809b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-721ac18 e-con-full about-observe-section3 e-flex e-con e-parent\" data-id=\"721ac18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe61ee video-wrap elementor-widget elementor-widget-html\" data-id=\"0fe61ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"observe-video-wrap\">\r\n    <video src=\"http:\/\/observemedia.com\/wp-content\/uploads\/2026\/07\/darkbackgroundvideo.webm\" autoplay loop muted playsinline><\/video>\r\n    <div class=\"observe-video-overlay\"><\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10dc2ec e-con-full about-observe-sticky-viewport e-flex e-con e-child\" data-id=\"10dc2ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5fe154d e-grid e-con-full about-observe-manifesto e-con e-child\" data-id=\"5fe154d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece0a49 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ece0a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1842995 elementor-widget elementor-widget-spacer\" data-id=\"1842995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d5293 elementor-widget elementor-widget-spacer\" data-id=\"f2d5293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82311d1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"82311d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Observe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9d7c79 e-con-full about-observe-cards e-flex e-con e-child\" data-id=\"e9d7c79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f2f28d8 e-con-full about-observe-card-row row-1 e-flex e-con e-child\" data-id=\"f2f28d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36fded8 e-con-full about-observe-card obs-panel-card e-flex e-con e-child\" data-id=\"36fded8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fdeb0c0 e-con-full about-observe-card-content e-flex e-con e-child\" data-id=\"fdeb0c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0065230 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0065230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anticipating the Undercurrent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf5a2a elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"fbf5a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before you can build what&#8217;s next, you have to see it coming. Observation means paying close attention to culture, human behavior, and the undercurrents of big tech long before they surface in the mainstream.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58bd861 e-con-full about-observe-card-row row-1 e-flex e-con e-child\" data-id=\"58bd861\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9c5ea11 e-con-full about-observe-card obs-panel-card e-flex e-con e-child\" data-id=\"9c5ea11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-77feadf e-con-full about-observe-card-content e-flex e-con e-child\" data-id=\"77feadf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-633963b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"633963b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Screens to Space<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb97bc elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ecb97bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe track the trends shaping spatial computing, immersive hardware, and next-generation consumer devices\u2014mastering the platforms that will carry audiences from traditional flat screens into volumetric space.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0240390 e-con-full about-observe-card-row row-1 e-flex e-con e-child\" data-id=\"0240390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-72f42f3 e-con-full about-observe-card obs-panel-card e-flex e-con e-child\" data-id=\"72f42f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f20b9b4 e-con-full about-observe-card-content e-flex e-con e-child\" data-id=\"f20b9b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c62473 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2c62473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Discipline of Observation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de79b6d elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"de79b6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tObservation isn&#8217;t passive; it&#8217;s a rigorous discipline. It means looking to the stars, imagining beyond the immediate, and thinking past the current wave of disruption toward whatever comes after it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-962755c e-con-full about-observe-card-row row-1 e-flex e-con e-child\" data-id=\"962755c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5626728 e-con-full about-observe-card obs-panel-card e-flex e-con e-child\" data-id=\"5626728\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9b02a00 e-con-full about-observe-card-content e-flex e-con e-child\" data-id=\"9b02a00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85978bc elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"85978bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Writing the Future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42933a elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d42933a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThis is the precise lens we build through. By constantly watching for the next shift, we ensure our clients don&#8217;t just react to the future\u2014they help write it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d598c66 e-con-full about-observe-footer e-flex e-con e-child\" data-id=\"d598c66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f68134 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7f68134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2726 \u2726 \u2726<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-753b09d elementor-tablet-align-center elementor-mobile-align-justify elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"753b09d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/observemedia.com\/staging\/1413\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start A Project \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1298b24 e-con-full main-body e-flex e-con e-parent\" data-id=\"1298b24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a8b6407 e-con-full e-flex e-con e-child\" data-id=\"a8b6407\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d0c7a8f e-con-full obs-panel e-flex e-con e-child\" data-id=\"d0c7a8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9ab451 e-con-full e-flex e-con e-child\" data-id=\"f9ab451\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-badacbf e-con-full e-flex e-con e-child\" data-id=\"badacbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2fa039a e-con-full e-flex e-con e-child\" data-id=\"2fa039a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-752fff3 elementor-widget elementor-widget-heading\" data-id=\"752fff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Global Bench<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5735916 elementor-widget elementor-widget-heading\" data-id=\"5735916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">of Builders.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77dc649 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"77dc649\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Observe is powered by a team built for this exact moment \u2014 a mix of in-house creatives and a global network of industry executives, engineers, developers, and specialists brought together around technology and innovation, not job titles. Producers who&#8217;ve run traditional film sets sit alongside XR developers, AI specialists, and digital-arts technologists \u2014 people who&#8217;ve spent careers in physical production and people who&#8217;ve spent careers building in the immersive and digital-native world.<\/p><p>That range is the point. Every project pulls from a bench of experts across AI, XR, physical and digital production, traditional and immersive media \u2014 assembled around what the work actually needs, not around what one department happens to offer.<\/p><p>Led by founder Travis Cloyd \u2014 a producer, entrepreneur, and professor working at the intersection of media, technology, and business \u2014 the team shares his instinct for staying ahead of where the industry is headed. It&#8217;s a group that thrives on figuring things out together: collaborating across disciplines, challenging convention, and building things that haven&#8217;t existed before. That collaborative, disruptive energy is baked into how Observe operates \u2014 rigorous enough to deliver at the highest level, curious enough to keep pushing the format forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6000c elementor-tablet-align-center elementor-mobile-align-justify elementor-align-left elementor-widget elementor-widget-button\" data-id=\"fc6000c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/observemedia.com\/staging\/1413\/travis-cloyd\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Full bio &amp; Background \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f678fa celestial-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f678fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c53b0a7 e-con-full main-body e-flex e-con e-parent\" data-id=\"c53b0a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cd235e3 e-con-full e-flex e-con e-child\" data-id=\"cd235e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ca74954 e-con-full e-flex e-con e-child\" data-id=\"ca74954\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9655a12 elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"9655a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<svg width=\"40\" height=\"14\" viewBox=\"0 0 40 14\" fill=\"none\" style=\"margin-top:8px;\">\r\n  <line x1=\"0\" y1=\"7\" x2=\"26\" y2=\"7\" stroke=\"rgba(17,17,17,0.3)\" stroke-width=\"1\"\/>\r\n  <circle cx=\"32\" cy=\"7\" r=\"3\" stroke=\"rgba(17,17,17,0.4)\" stroke-width=\"1\"\/>\r\n<\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c847c9 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6c847c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PROCESS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e70707a e-con-full e-flex e-con e-child\" data-id=\"e70707a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dec452d e-con-full e-flex e-con e-child\" data-id=\"dec452d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e11c375 elementor-widget elementor-widget-heading\" data-id=\"e11c375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7160313 elementor-widget elementor-widget-heading\" data-id=\"7160313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We Work.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9ac0fd e-con-full e-flex e-con e-child\" data-id=\"d9ac0fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05565dc celestial-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"05565dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f06616 e-con-full e-flex e-con e-child\" data-id=\"2f06616\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-461a96d elementor-widget elementor-widget-heading\" data-id=\"461a96d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e43d6 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d0e43d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Format-agnostic,<br> idea-first.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e41d556 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e41d556\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe choose the medium that serves the story, not the other way around. The narrative architecture dictates the spatial execution.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fcb50 celestial-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a1fcb50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09ca273 e-con-full e-flex e-con e-child\" data-id=\"09ca273\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d09187c elementor-widget elementor-widget-heading\" data-id=\"d09187c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a675335 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"a675335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Craft meets frontier tech.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b15b5 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b8b15b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We apply traditional, rigorous production discipline and cinematic lighting theory to emerging spatial platforms and digital environments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e338934 celestial-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e338934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7abd618 e-con-full e-flex e-con e-child\" data-id=\"7abd618\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b908728 elementor-widget elementor-widget-heading\" data-id=\"b908728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff7c94a elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"ff7c94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Built to evolve.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03bfe47 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"03bfe47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe tools change constantly; our process is designed to absorb that change, not resist it. We maintain an agile operational framework.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7d640 celestial-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a7d640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad43a05 e-con-full e-flex e-con e-child\" data-id=\"ad43a05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a61175a elementor-widget elementor-widget-heading\" data-id=\"a61175a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">04<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295374f elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"295374f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every stakeholder, one process <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116ab12 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"116ab12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe work fluidly between enterprise and education, between 2D and 3D media, between storytellers and studio executives, bringing everyone into alignment and structuring every deal the right way.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335e169 celestial-divider elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"335e169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT OBSERVE MEDIA The Story Behind Observe. Explore Our Services \u2192 Start a Project \u2192 ORIGIN Closing The Gap. Observe wasn&#8217;t built to chase trends. It was built because media itself changed shape \u2014 and the old model of a \u201cproduction company\u201d couldn&#8217;t keep up. 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Explore Our Services \u2192 Start a Project \u2192 ORIGIN Closing The Gap. Observe wasn&#8217;t built to chase trends. It was built because media itself changed shape \u2014 and the old model of a \u201cproduction company\u201d couldn&#8217;t keep up. 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