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Observe is a next-generation production company crafting stories across film, digital arts, immersive experiences, and emerging technology — for brands and audiences ready to move beyond the traditional screen.

We Don't Just
Produce Media.

We Build New Worlds.

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This Is Production,

Reimagined.

For decades, “production company” meant one thing: film and video. That world isn’t gone — it’s expanding. Audiences now live across screens, spaces, headsets, and algorithms. The companies that win aren’t choosing between traditional and emerging media. They’re mastering both.

That's

Observe

For decades, “production company” meant one thing: film and video. That world isn’t gone — it’s expanding. Audiences now live across screens, spaces, headsets, and algorithms. The companies that win aren’t choosing between traditional and emerging media. They’re mastering both.

One Studio.

Every Format.

Film & Traditional Production

Commercials, documentaries, brand films, and content built on real craft — direction, cinematography, editing, and post.

Digital Arts

Original visual and generative art, motion design, and creative direction for brands who want to look like the future, not just talk about it.

Interactive & Experiential

Installations, activations, and experiences designed to be participated in, not just watched.

Location-Based Entertainment (LBE)

Physical-world experiences — attractions, exhibits, and branded spaces engineered for presence and memory.

XR Production

AR, VR, and mixed reality builds that put audiences inside the story instead of in front of it.

AI-Driven Production

We use the latest AI tools across ideation, pre-visualization, content generation, and post-production — not as a gimmick, but as a force multiplier for creative teams.

Consulting

Strategic guidance for organizations navigating emerging media — where to invest, which formats fit your audience, and how to build internal capability instead of just outsourcing every project.We use the latest AI tools across ideation, pre-visualization, content generation, and post-production — not as a gimmick, but as a force multiplier for creative teams.

Business Structure, Product Development & Partnerships

Beyond production, we build the business behind the idea — developing original products, forming joint ventures, and structuring partnerships where they make sense.

✦ ✦ ✦

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SELECTED EXPERIENCES

Real-World Experiences.

Built to Be Experienced.

Ulta Beauty — Bringing Beauty to Life in AR

Ulta Beauty partnered with WorldwideXR to create an expansive augmented reality ecosystem designed to make beauty discovery more playful, interactive, and immersive. The experience connected products, games, social content, and 3D environments across multiple platforms.

Highlights

  • 45+ AR experiences created across the campaign
  • 3D product experiences bringing hero products into immersive environments
  • Interactive AR games designed around beauty discovery and engagement
  • Social AR activations across platforms including Snapchat, TikTok, and Meta
  • Immersive product worlds & portals that let audiences explore the Ulta Beauty collection in new way
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FORD MOTOR COMPANY × CHARLI D’AMELIO

It Takes an Icon to Drive an Icon

To launch the 2023 Ford Mustang Mach-E, WorldwideXR brought together Ford’s iconic past and its electric future in a cinematic, technology-driven campaign featuring Charli and Marc D’Amelio. The experience blended storytelling, virtual production, volumetric capture, AR, VR, and social media to create an immersive campaign that blurred the line between advertising and entertainment.

Highlights

  • 20+ volumetric AR assets created for interactive experiences
  • Unreal Engine virtual production with real-time rendering and dynamic environments
  • Volumetric capture & digital de-aging bringing Charli and Marc into immersive experiences
  • Oculus Quest 2 VR experience featuring three fully immersive environments
  • AR experiences across Snapchat, 8th Wall & VueXR
  • 360° content and social activations spanning YouTube, TikTok and Instagram
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WHY OBSERVE

Built for

What's Next.

01

Full
Spectrum

The best ideas today rarely live in just one medium. A campaign might start as a film, extend into an AR filter, and end as a physical activation.

RESULT: CREATIVE PROTECTED

02

One
Vision

We move fluidly across the entire spectrum — under one creative vision, one team, one partner. No handoffs, no translation loss.

RESULT: ONE PARTNER

03

The Middle
Ground

Between enterprise and education, between 2D and 3D media, between storytellers and studio executives. We speak both languages fluently.

RESULT: EVERY STAKEHOLDER

04

The Right
Way

Deals structured properly, creative protected, partnerships built to last. Every stakeholder in the room, brought into alignment.

RESULT: BUILT TO LAST
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LEADERSHIP

Led by Builders,

Not Just Producers.

Observe is built and led by a team that has spent decades at the intersection of media, technology, and education — producing real work, building real ventures, and teaching the next generation of creators. We bring academic rigor around emerging tech, hands-on production experience, and the entrepreneurial instinct to spot where an industry is headed before it gets there.

Our Leadership.

APPROACH

Builder · Professor · Producer

EXPERTISE

Media · Tech · Education

RECOGNITION

Forbes Next 1000

INSTITUTIONS

CalArts · FIU · ASU

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